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POWERMAILS - Persuasive On-line Appeals

  • 04/16/2014
  • 9:00 AM - 10:30 AM (CDT)
  • Center for Change
  • 7


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Persuasive On-line Appeals

This session explains how to construct effective online fundraising appeals and campaigns.  At the end of the session, participants will have the opportunity to write their own sample appeal.

Trainer:  Angela West Blank is Wisconsin League of Conservation Voters Institute’s Development Director and oversees a comprehensive fundraising plan and strategy, including: major donor cultivation, membership recruitment and retention, board and staff fundraising and training, direct mail appeals, e-fundraising, special events, and planned giving. Angela has been with the organization since 2007 and raised over $100,000 on-line in 2013.  Prior to that, she served as Executive Director for Literacy Volunteers of Western Cook County and Development Director of the Chicago Coalition for the Homeless.  She received her BS in Marketing and Business Administration from the University of Illinois at Urbana-Champaign and her MA in International Studies at DePaul University in Chicago.

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