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Measuring Your Integrated Marketing

  • 11/20/2013
  • 9:00 AM - 10:30 AM (CST)
  • Center for Change
  • 0


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 **This session has reached capacity; if you would like to be put on a waiting list, please contact shemling@communityshares.com

Measuring Your Integrated Marketing

How do you know which elements of your marketing are working? Do you want to learn how to build a system to get a better measure for success than likes, followers and page views?

Tom Kuplic is Principal for ETO Consulting. Since completing his PhD in cultural studies, Tom has been keenly interested in the way people develop and use stories to give their lives more emotional meaning and stability in tumultuous times. After leaving academia, Tom has been working with nonprofits, ad agencies and companies of all sizes to connect their brand stories to people in our digital world.  Tom has over 12 years of online community management, social media, branding and email marketing experience. Tom obsesses over how nonprofits can better connect with a human emotional need or desire via a true and effective story.  His professional life allows him to learn about brain science, branding and timeless truths about storytelling, but there is nothing Tom prefers more than reading his son a good story every night before bed.



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