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  • Branding: What's your Story?

Branding: What's your Story?

  • 10/23/2013
  • 9:00 AM - 10:30 AM (CDT)
  • Center for Change
  • 3

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Branding: What's your Story?

Your brand is the foundation for your marketing and communications plans.  It goes well beyond your logo and tagline. It is the emotional connection you hope to forge with your supporters, and great brands know how to use a core story to define their brand, align their team and draw in new fans.

Tom Kuplic is Principal for ETO Consulting. Since completing his PhD in cultural studies, Tom has been keenly interested in the way people develop and use stories to give their lives more emotional meaning and stability in tumultuous times. After leaving academia, Tom has been working with nonprofits, ad agencies and companies of all sizes to connect their brand stories to people in our digital world.  Tom has over 12 years of online community management, social media, branding and email marketing experience. Tom obsesses over how nonprofits can better connect with a human emotional need or desire via a true and effective story.  His professional life allows him to learn about brain science, branding and timeless truths about storytelling, but there is nothing Tom prefers more than reading his son a good story every night before bed.

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