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Getting Millennial Donors Engaged with Your Work

  • 11/11/2015
  • 9:00 AM - 10:30 AM (CST)
  • Center for Change
  • 2

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Getting Millennial Donors Engaged with Your Work

 

The millennials (aged 18-34) now make up one-third of the workforce, so it’s critical to know how to reach out to them as potential donors. We’ll explore the latest research on giving trends in the millennial generation and how to engage younger supporters with your work. You’ll have the chance to understand more about:

  • The millennial generation and their giving trends
  • The ways millennials prefer to engage with, and get to know, nonprofit organizations
  • Tips for getting millennials involved in your work
  • Examples of successful fundraising efforts aimed at millennials

Cheri Dubiel Buckner is Associate Director and Emily Winecke is Membership Coordinator, both at Community Shares of Wisconsin. They managed The Big Share, CSW’s online giving day. This first such giving day in our area was successful, with 70 nonprofits collectively raising over $232,000 from 1,750 donors—about half of whom were new donors to those nonprofits.

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