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8 Little Things That Make a BIG Difference in Your Digital Strategy

  • 10/14/2015
  • 9:00 AM - 10:30 AM (CDT)
  • Center for Change
  • 2

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8 Little Things That Make a BIG Difference in Your    Digital Strategy


As a nonprofit communicator it can be hard to squeeze the most value out of every channel. Tom will cover 8 critical items that can make a huge difference in your digital strategy. Improve your website’s ability to search and track visitors, get higher open rates on your emails, and increase the engagement of your social media posts. We'll cover little changes you can make to increase the effectiveness of your digital communication strategy.

Tom Kuplic, VP of Business Services at Earthling Interactive.Since completing his PhD in cultural studies, Tom has been keenly interested in the way people develop and use stories to give their lives more emotional meaning and stability in tumultuous times. After leaving academia, Tom has been working with nonprofits, ad agencies and companies of all sizes to connect their brand stories to people in our digital world.  Tom has over 12 years of online community management, social media, branding and email marketing experience. Tom obsesses over how nonprofits can better connect with a human emotional need or desire via a true and effective story.  His professional life allows him to learn about brain science, branding and timeless truths about storytelling, but there is nothing Tom prefers more than reading his son a good story every night before bed.

http://earthlinginteractive.com/

 

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